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April 4, 2022
Vans Celebrates Earth Day with the Eco Positivity Collection
This head-to-toe collection channels creative energy into environmental action for future generations
Vans, the original action-sports brand and icon of creative expression, is proud to announce the launch of the Eco Positivity Collection in celebration of Earth Day. Inspired by the global movement of today, Vans introduces the Eco Positivity Pack to continue to spread awareness about the environmental causes we're collectively passionate about, and to demonstrate our commitment to creating a more sustainable model for future generations.
An initial step in the journey towards sustainability, the Eco Positivity Collection incorporates elements of organic and recycled materials into both footwear and apparel. The hero style for footwear, the Circle Vee, features a knit upper made with 48% organic cotton, 47% hemp, as well as a drop-in footbed made from at least 70% biobased foam derived from plant-based oils. The style also features a rubber outsole made with natural rubber that is responsibly sourced, using suppliers that follow proven sustainability practices intended to reduce impacts on the planet.
The Eco Positivity Apparel is also built to be more sustainability-minded with careful consideration given to material choice. The Eco Positivity long and short sleeve tees utilize organic cotton, while the Eco Positivity shacket and short are made from organic cotton canvas with printed panels and embroidery. Taking inspiration from upcycled vintage grain sacks, colorways are natural and enlivened with bold repeat graphics including positive phrases like "We Bloom Together" and "Make a Difference, Be the Change, Act Locally."
Vans’ purpose is to enable creative expression by encouraging the “Off The Wall” spirit that comes from expressing your true self, and Earth Day is the time of year we reassess what we're doing to communicate our environmental values. With the Eco Positivity collection, Vans recognizes our commitment to continue inspiring youth culture and our responsibility to move towards more sustainable products and systems for future generations.
The Vans Eco Positivity Collection will be available beginning April 4, 2022, at Vans retailers and at Vans.com. For more information about Vans’ sustainability initiatives, visit Vans.com/Sustainability.