Share your personal style – and celebrate the power of creativity.

May 9, 2023

Vans is celebrating the power of creative individuality with an exclusive Classics in-store experience that gives you the chance to show the world your way – and star in our new campaign.

It’s all you.

Here’s the thing about style – it’s personal.

It’s in the way you skate. The marks you make on paper. How you wear your favourites, like no one else can. That’s what it means to be Off the Wall. And it’s the spirit of Vans Classics – iconic shoes that you make your own.

We’re putting your creativity in the spotlight with an in-store experience that could get your style seen throughout Europe – across our stores, website, social media and newsletters.

Ready for your close up?

Want to seize your chance to star in our new campaign? Come and join the Classics experience. It’s all happening in selected Vans stores now.

Fans have been creating unique looks, showing us what’s Off The Wall in them, and getting it captured by professional photographers.

Experimental. Original. Timeless. We love all the fits we’ve seen so far.

The looks are being featured in our new Classics campaign – and you could be among them. Yep, imagine your individual style – everywhere.

Unleash your self expression. In-store.

Want in? Here’s how to take part, in-store:

Don’t miss your chance to see your style – up in lights. Join the Classics experience at selected Vans stores, on selected dates.

Your personal style. This is Off The Wall.

Head to selected Vans stores to discover the experience – you’ll meet the Knu Skool and other members of the Classics family, up close.

The ‘next up’ dates:
19 & 20 MAY | 13:00 - 18:00
16 & 17 JUNE | 13:00 - 18:00